SEO of Images | 6 Optimizations To Make Images SEO Friendly

SEO of Image Get Indexed in Image Search

Now a days every blogger learns SEO and optimizes his/her Websites/Blog, even sometimes better than any SEO expert :) due to the availability of many free SEO tools and softwares.

Bloggers happily use images in their blog because, an image says thousands of words. But They forget to optimize the image for SEO. Even blogger.com is missing them! Wordpress takes care of it but all bloggers don't. If you follow these steps of SEO for all Images then definitely you will improve your search engine ranking and traffic to your blog.
Well you need to learn some simple html coding for the SEO of Images. The following coding must be added to your all images.


1) Alt Tag 

Alternate tag is the alternate text for the image, when the image is not available on the host site or if poor internet connection is there. Search engines use it for  crawling the images as a keyword for image search. This will also increases the keyword density of your page without annoying the readers.

<img alt="your alt text here" src="image address here" >

example :
your alt text here 

If you have multiple images to the blog don't use the similar alt text. Instead try the synonyms   like image, picture, graphics, photo etc. So the search engines do not consider your site as spam.


2) Title Tag

Tittle tags are displayed when you hover your cursor over any image. This gives the information about the image to the readers and keyword to the bloggers. Bloggers should use the proper title tag best describe the image.Use the below code

<img title="your title text here" src="image address here" >

example:
SEO of Image | SEO for Images
image from my garden


3) Image URL/Permalink

Image URL/Permalink must contain the important keywords of your blog. Before uploading the images rename the pictures for SEO.

Avoid blank spaces between words because they will be later filled with additional words(%20). Instead use - or + to separate the words.


Then upload the images to picasaweb, in my previous post "Top image hosting solutions" I recommended bloggers to use picasaweb, because picasaweb doesn't alter the image name and adds it to the address of image.


4) Thumbnails

Use thumbnails on the blogs an link them to the original image. This will decrease the site load time. Which is going to become a SEO factor in 2010, says Matt Cutts.

example:

SEO of Image | SEO for Images

image from my garden

<!--Additional Points to make above more clear-->

5) Image Size
The image size should be reduced to obtain lowest page load time. Because page load time is an SEO factor very soon. This can be obtained by optimizing images for web.
1.Use web colors in your image editors when saving.
I2.n photoshop goto file> save as for web and select the image quality. This will surely reduce the image size.
3.Many web applications are available which will optimize your images for web.
4.Use exact size in pixels to be used without formatting by browser. The width of this post body is 600px so you should use images of width exactly 600px not more than that. This will also maintain the quality as resizing by browser reduces the quality of image poorly.



6) Image Host (Flickr vs Picasa for SEO)

It's better to use your own host and prefer placing images in a particular sub domain for faster loading. But if you have low space or low bandwidth then you should try free image host providers like flickr, picasa, or photobucket.  But as I told you in point (3) the image url/name should contain the keywords for which you want to optimize your page/blog. Since Flickr changes the name of image I don't recommend to use flickr, instead use picasaweb. Picasaweb doesn't change the name of images and is faster than any other image hosting or sharing solution.



This will help bloggers to increase keyword density. Even if the blog is not on the top of SERP the the image may be. But you have to use them carefully, If you use excessive amount of keywords to spam any search engines, they may penalize your site.
If you have done the SEO of Images in proper way you would definitely get better rankings in the SERP (search engine result page).
Best of luck bloggers! Do let me know if you have any other way of SEO for Images. You may share some in the comment box.


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Shekhar Sahu

29 comments for this post

All this while, I focus on Alt tag to put the keywords on the image but never know about Title tag. Thanks for sharing. I give more ideas about optimizing images for SEO. :)

Posted on January 3, 2010 at 7:06 AM  

Fatin
Now you can enjoy title tag :)
You can share your seo ideas here.

Posted on January 3, 2010 at 7:53 AM  

For wordpress blogs SEO images does all the work and helps in making the things better...

Posted on January 3, 2010 at 5:02 PM  

@Rajesh Kanuri
I have already mentioned that Wordpress takes care of SEO for Images, but still some of the bloggers skip it. When it comes about the coding those who don't know about html, ignore it.
Hope blogger.com bloggers follow this.

Posted on January 3, 2010 at 5:57 PM  

Excellent tips but I have one problem.. I make use of live writer and if you see one of my image even though I have kept proper titles, they mess up :( Any help or suggestions on that?

Posted on January 3, 2010 at 11:22 PM  

Image optimazation for SEO is a great strategy for blogger, which most bloggers forgot.

Posted on January 3, 2010 at 11:29 PM  

@lovish I hope you follow this Image SEO strategy and get better ranking than others :)

Posted on January 4, 2010 at 12:01 AM  

@ Bangaloreloka
I haven't used live writer!
why don't you directly code your blog at least for the images.

Avoid additional letters like underscore or dash in the title and alt texts, what I have observed in your blog.

Posted on January 4, 2010 at 12:42 AM  

This is an wonderful post......... I bet many bloggers would be ignorant bout this......... :)

Posted on January 4, 2010 at 7:33 PM  

Very nice tips friend.. Traffic come to our blog through different ways... One among them is through search engine.. For that we all need to do necessary. Performing seo with images is really helpful and i am using most of the above listed points in my blog.

Posted on January 4, 2010 at 8:24 PM  
This comment has been removed by the author.
Posted on January 4, 2010 at 11:17 PM  

@Sandesh I'd be happy if any of them is benefited from this post.

Posted on January 4, 2010 at 11:18 PM  

@Deepika
This is what make us different and keep us on the TOP of SERP :)

Posted on January 4, 2010 at 11:24 PM  

Everyone wants their blog to be SEO friendly and images really play a very important role, that's really a nice post :)

Posted on January 6, 2010 at 3:31 AM  

@Akash
glad that you liked, stay tuned.

Posted on January 6, 2010 at 4:47 AM  

Thanks for sharing. It is helpful.

Posted on January 6, 2010 at 7:13 PM  

Good tips Shekhar. I'll implement them.

Posted on January 6, 2010 at 10:16 PM  

@Basant
Hope you get benefits

Posted on January 7, 2010 at 10:27 PM  

Shekhar there is one more advantage of using thumbnails for photoblogs (not in respect to seo, it increases the page impressions.

Posted on February 10, 2010 at 10:22 PM  

it help for the seo optimization thanks

Posted on April 18, 2010 at 3:13 AM  

Of Course Malik, images must be SEO friendly

Posted on April 18, 2010 at 1:39 PM  

Nice summary of some good idea to generate extra blog traffic :)

Posted on May 16, 2010 at 2:17 PM  

Image size can also be optimized, ensure to have images small in size so that pages load time is fast.

Posted on June 2, 2010 at 11:52 AM  

@Ramesh yeah that's what i told in small image or thumbnails.

Posted on June 20, 2010 at 12:13 AM  

Wow Impressive! Your blog is very informative. However, it is pretty hard task but your post and experience serve and teach me how to handle and make it more simple and manageable.Thanks for the tips… Best regards.

Posted on August 20, 2010 at 1:48 AM  

Nice summary of some good idea to generate extra blog traffic :)

Posted on November 28, 2010 at 3:35 PM  

it help for the seo optimization thanks

Posted on November 28, 2010 at 3:35 PM  

@lovish I hope you follow this Image SEO strategy and get better ranking than others :)

Posted on November 28, 2010 at 3:35 PM  

For wordpress blogs SEO images does all the work and helps in making the things better...

Posted on November 28, 2010 at 3:35 PM  
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